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Apple Inc. NEWS AND COMPANY PROFILE

Apple was founded in a garage in Los Altos, California, and initially made its mark with the Apple I and Apple II computers. Over time, the… View Article

Apple Inc.

MORE ABOUT Apple Inc.

Apple was founded in a garage in Los Altos, California, and initially made its mark with the Apple I and Apple II computers. Over time, the company transitioned from producing personal computers to dominating the consumer electronics market with innovations like the iPod, iPhone, iPad, and Apple Watch. Apple's revolutionary approach to design, user experience, and technology has made it one of the most successful and influential tech companies in the world. In 2001, Apple opened its first retail store, and since then, it has grown into a global retail and online presence. Under Tim Cook's leadership, Apple has continued to innovate and expand, making significant acquisitions, like Beats Electronics and Shazam, and investing in original programming. They've also faced legal challenges, including a lawsuit regarding Siri's privacy practices, and are now complying with EU regulations by allowing alternative app stores and payment methods. Looking ahead, Apple is focusing on artificial intelligence with Apple Intelligence and expanding its software capabilities with the acquisition of Pixelmator.

Company Essentials

  • Founded: 1976
  • Founder(s): Steve Jobs, Steve Wozniak, Ronald Wayne
  • Headquarters: Cupertino, California, USA
  • Industry: Technology, Consumer Electronics

Main Products and Services

Apple is known for its innovative consumer electronics and software. Key products include:

  • iPhone (smartphones)
  • Mac (computers and laptops)
  • iPad (tablets)
  • Apple Watch (smartwatches)
  • AirPods (wireless headphones)
  • Apple TV (streaming media players)
  • Services such as iCloud, Apple Music, Apple TV+, and the App Store

Stores

  • Number of Stores: over 500 stores across 27 countries

Corporate Social Responsibility & Company Culture

Apple has an ambitious sustainability strategy with a goal to become carbon neutral across all of its products and supply chain by 2030. The company has made significant environmental progress by transitioning to 100% recycled aluminum in certain products, like Mac enclosures, using recycled materials for packaging, powering its global corporate facilities with 100% renewable energy and partnering with environmental non-profits and suppliers that adhere to its environmental standards and fair labour practices.

Retail Awards & Recognition

  • Apple’s iPhone was named “Invention of the Year” by Time Magazine in 2007.
  • Top ranking in Fortune’s “World’s Most Admired Companies.”
  • Numerous CES Innovation Awards for product design and technology.
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