THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
[ ONDEMAND ] Customer journey management – embracing digital transformation for a unified view of the customer

Capturing attention of today’s consumer is getting more and more difficult. More than ever retailers are focused on their digital transformation and creating a single view… View Article

RETAIL SOLUTIONS UK NEWS

[ ONDEMAND ] Customer journey management – embracing digital transformation for a unified view of the customer

Capturing attention of today’s consumer is getting more and more difficult.

More than ever retailers are focused on their digital transformation and creating a single view of its customers across all channels, all with the aim of improving customer engagement. As part of our Digital Transformation event on April 6, this session analyses the power of data driven marketing to create better customer experience and increased engagement.

Learn:

  • Converting customers through engaging content – create a frictionless digital journey
  • Making customer experiences relevant throughout an omnichannel customer journey
  • How to capture all customer touchpoints across digital platforms
  • The use of data to drive CX in customer journey management
  • Importance of creating a single customer view

With:

Leona de Graft, Vice President eCommerce Europe, Levi Strauss & Co.
Nick King, Market Research & Insight Director,  Auto Trader
Chris Bull, CTO, Stitched
James Coughlan, Digital Transformation Strategist; Managing Director – Digital, HMV (2013-2016)
Rachael Kotadia, Head of Marketing, RedEye

Click here to watch the session.

Subscribe For Retail News