How did Headphone Zone achieve 19% conversion rate with video marketing?
Videowise is the #1 YouTube Compliant Partner on Shopify. It allowed Headphone Zone to search for positive video UGC through millions of products at once, automatically matching the relevant video results with the right products. This has made video embedding on product pages possible at a large scale on thousands of SKUs.
The Shopify store features a thorough buying guide alongside detailed descriptions of product specifications, video testimonials as well as video reviews from reputed global technology forums in order to facilitate informed decision-making.
The Challenge: Manually embedding product videos on-site
Headphones are one of the most commonly reviewed products on YouTube, so naturally, a large number of the products Headphone Zone sells already have existing video reviews on the platform. They were struggling to find these videos in an instant, automatic way, and sort them to match the products on their Shopify store. They were looking for a solution to help them review which videos they wanted to publish on their site, and in a few clicks, to scale video content to thousands of product pages.
The Solution: On-site video marketing and bulk embedding at scale
Shopify merchants know that in order to place videos on a product page, you must first produce that video or find it on a third-party source, moderate it, and then manually embed it in Shopify on the product details page. This entire process is very time-consuming, sometimes leading to hours of work just to find the right videos and get them on the right pages.
Headphone Zone was able to save thousands of working hours by using Videowise’s Find Video UGC feature. This allowed them to find the most relevant videos about their products in just seconds. After that, adding videos to each product was a matter of just approving the results Videowise found using our simple drag & drop video management interface.
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About Heaphone Zone:
Headphone Zone is India’s first exclusive online store for headphones, earphones and personal Audio devices featuring the world’s finest headphones from brands renowned for their sound, design and style. At Headphone Zone, one can find unique headphones for every purpose and shop from their feature-based collections.
