Tesco trials virtual fitting room technology
Tesco is trialling a virtual fitting room service for its F&F clothing line.
The retailer is using the technology on its Facebook page, clothingattesco, where it allows customers to create 3D digital versions of themselves from a photograph uploaded on to a virtual fitting room page.
Emily Shamma, director of Tesco Clothing Online, said: “Although there has been talk about ‘virtual fitting rooms’ before, until now the technology has not been able to combine styling, accurate fit and size based on peoples’ specific measurements.
“Shopping with your virtual self helps you to see what dress might suit you best, what top goes with those skinny jeans or how a jacket might look with a particular skirt. It is also quick and easy to use, particularly for customers who don’t have the time or dislike having to trek around the shops.”
Customers are able to upload two photos or enter their body measurements and a photo of their face. The F&F fitting room then creates the customer’s own virtual body, and suggests sizes based on the details submitted.
Tesco said customers will be able to choose from a selection of 50 new season items, and a further 10 garments will be added each week during the trial. If customers like what they try on, they can add to basket and purchase on the Tesco clothing website.
The F&F virtual fitting room also gives customers the opportunity to try out various hairstyles to create different looks as well option to share their favourite outfits with selected friends on Facebook for feedback.
