Tesco pilots augmented reality in-store
Supermarket giant Tesco has begun a trial of Augmented Reality technology in its stores.
Working with Kishino, the retailer is using the technology to enable customers to see a greater range of products in-store than can be physically housed on its shelves.
The technology also allows customers to hold a Tesco Direct catalogue or a product key up to webcams in the supermarket aisles to generate life-size 3D projections of products and find out product specifications before making a purchase.
Tesco has already piloted AR in its online store where customers can interact with over 40 3D products online to bring them closer to the real life shopping experience.
A Tesco sopokesman said: “This is a really exciting new technology which in this form is a relatively untapped opportunity in the UK.
“Thanks to our work with Kishino, Augmented Reality will allow customers to be closer to our product and interact in a way that has never previously been possible.”
