Target Australia enlists Stibo Systems to aid its promotional planning
The Australian retailer has deployed the STEP software solution to manage and create product information to support its promotional planning and advertising efforts.
Stibo says that since leveraging STEP as the company’s central source of product information, Target Australia has ‘streamlined critical business processes and achieved more effective and efficient promotion planning and production’.
Target Australia has implanted the system is Australia in order to improve merchandising performance and had to firstly develop and maintain a single, consistent view of product information across more than 290 store locations and channels.
The company’s buyers, merchandisers and production design studio can now gather, manage, publish and share product information more efficiently.
Chris Sharrock, managing director of Stibo Systems Asia Pacific, said, “Retailers today face increased competition due to a greater variety of retail channels and product options,” “Succeeding in this environment calls for clear and continual visibility into customer demand. Stibo is thrilled to help Target achieve fast and accurate access to product information so it can more accurately create and manage promotions.”
