Swap launches industry-first AI-powered returns solution for DTC brands operating through shopify
This new feature redefines E-Commerce operations by increasing revenue Retention and customer loyalty
Swap, the e-commerce operating system (OS) that manages operations for direct-to-consumer brands, today launched a new AI-powered feature designed to streamline return operations for E-Commerce brands operating through Shopify stores. This functionality aims to enhance operational efficiency, improve customer retention, and provide data-driven insights for scaling e-commerce businesses effectively.
As e-commerce continues to thrive amid evolving consumer expectations, managing returns has become a significant challenge for many brands, with U.S. retailers collectively losing over $743 billion in sales to returns in 2023. Recognizing this issue, Swap’s new AI-powered feature addresses this challenge by leveraging advanced technology to not only streamline the returns process, but also predict and prevent returns before they even happen. By aggregating previously limited data, the feature provides valuable insights into common return issues, such as sizing, product quality concerns, and customer preferences, helping brands optimize their product offerings and customer experiences.
“Swap continues to disrupt the e-commerce market with our innovative software, especially in times of such economic pressure, and this launch is just another example of how we’re continuing to evolve to meet consumer needs with this first-of-its-kind feature in the SaaS space,” said Juan Pellerano-Rendon, Chief Marketing Officer at Swap. “As we look to 2025, AI will become a massive part of our platform, and this launch marks the first of a suite of tools we have planned on our roadmap. With this launch, we are providing brands with the data they need to work smarter than ever before.”
The AI-powered feature offers a range of benefits for both customers and brands. For customers, it
enhances the shopping experience by addressing issues such as sizing discrepancies and product quality concerns, leading to greater satisfaction and loyalty. For brands, the feature helps increase revenue retention, improve customer loyalty, and boost operational efficiency by automating returns and offering deep insights into return behaviors. Brands utilizing this feature are also well-positioned for sales and revenue growth, as it allows them to proactively identify and mitigate potential return risks, preventing lost revenue before it occurs. Swap has already partnered with a growing list of brands, including Nadine Merabi, Motel Rocks, Odd Muse, The Frankie Shop, and Percival, all of which are seeing the powerful impact of this tool in improving their return operations and overall customer experience.
Swap’s new feature redefines how brands can manage and optimize returns. By offering an integrated ecosystem that addresses critical pain points such as inefficient returns processes, revenue leakage, and customer retention challenges, Swap sets a new standard for efficiency and innovation in the industry.
