Software enabling fast fashion sustainability
Retail management software company, Cybertill, provides fashion retailers with the technology to enable sustainable fashion initiatives.
Fashion retailers need to take responsibility for the wastage produced by fast fashion strategies, according to a new report by the Environmental Audit Committee and Cybertill is committed to helping retailers offer sustainable services to customers with its cloud-based retail management software.
Ian Tomlinson, founder and CEO at Cybertill comments that, “Sustainable fashion initiatives are growing as consumers become more informed and are making more conscious decisions on the brands they shop with. It’s not just about whether we recycle or donate clothes to charity. Sustainability is about the materials, production, transportation and even holding too much stock” continues Tomlinson.
Cybertill’s RetailStore platform equips retailers with integrated EPoS, workshop, repairs, omnichannel loyalty, stock control, order management and more.
Clever stock control management is key for retailers reducing unsold stock and is something that is standard with the RetailStore platform, however, it’s the additional modules that can really help retailers enable sustainable fashion initiatives. Offering an out-of-the-box workshop and repair module which manages, and tracks services, provides fashion retailers with the capability to offer tailoring, alterations and repairs as part of their sustainability strategy.
In line with recommendations for the government to introduce lessons on designing, creating, mending and repairing clothes within the school curriculum, RetailStore enables fashion retailers to offer this as an additional service. Running events to teach these valuable design and repair skills, shifting the balance of incentives in favour of reuse, repair and recycling.
Donation management and upcycling is core to Cybertill’s expertise as the leading providing of charity retail management software to over a third of charity retailers in the UK, enabling stock control on donated goods and warehouse management for new and donated goods, as well as full audit history on donors, goods and which items are marked for re-sale.
“Whether or not the government decide to implement these findings as legislation, fashion retailers should be acting fast to ensure they are on board, before loyal customers change to shopping with a sustainable fashion retailer. Consumer preferences are changing fast, especially amongst the next generation of big spenders – Gen Z.” Concludes Tomlinson.
More information on Cybertill’s RetailStore software for fashion recycling and reuse can be found here.
