Seventy Three Retail scales up with Futura
Growing fast and with 28 stores across the UK the Specialist outdoor lifestyle brand Seventy Three Retail, a premium UK franchise partner for Timberland, The North Face, as well as Havaianas, the iconic Brazilian flip-flop brand, has finished rolling out Futura’s retail management system.
To help manage the company’s rapidly growing franchise operations, the company chose to standardise on Futura’s powerful, easy to use, EPOS solution with core head office functionality. This supports buying, merchandising, stock management and reporting, and now full online integration with www.seventythree.co.uk with live real-time data and full visibility across the business.
In a competitive marketplace, maintaining an advantage is crucial and Seventy Three Retail was one of first Futura users to offer email receipts on the Futura platform, following work to integrate the yReceipts application. This has added a further layer to customer service making shopping easier, but also ensuring efficient customer data capture to encourage repeat sales and customer feedback – online as well as instore.
Customers now receive a digital receipt emailed to their inbox, straight from the till. Receipts are fully customised to maintain store branding and can include targeted offers, real-time feedback and social media integration to increase customer interaction.
To automate and improve the exchange of sales and product data with its franchise trading partners, Seventy Three Retail chose to deploy Futura EDI (Electronic Data Interchange). In this way normally time-consuming business documentation and data entry tasks, including purchase orders, invoices and dispatch notes, are completely automated, improving accuracy and responsiveness.
EDI also means Seventy Three Retail can maximise the speed of its response, streamline inventory management and limit stock exposure. The technology also enables improves the online experience with real-time communication of stock and item information, customer creation and search, order creation, modification, payment, gift card sales, redemption and balance check, plus click and collect, and click and reserve.
Luke Underhill, Founding Director of Seventy Three Retail said: “Futura has been with us all the way from day one. They really understand our franchise model and the IT required to support it. As the business develops with more stores and more suppliers we have come to rely on Futura to scale up our operations and they work with us to keep everything as seamless and straightforward as possible. To remain competitive in a fast-moving industry like ours, speed is of the essence. We can bring new and extended ranges hot from the designers directly to our customers using Futura’s reliable and sophisticated technology.”
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