RETAIL SOLUTIONS UK NEWS
Rethinking fraud is secret to recovering ecommerce’s lost revenue
10 May, 2019 | by Retail Bulletin
Changing ecommerce protection can increase revenue by 3.2% and remove chargeback liability once and for all.
Customer acquisition is expensive. Lost purchases, through poor CX or payment friction, come at a high cost for e-retailers. So why are merchants inadvertently shutting out genuine customers, walking away from cross-border sales, and leaving millions of pounds on the table?
Signifyd’s latest report, “Recovering Ecommerce’s Lost Revenue”, highlights the underlying fear of fraud that’s restricting web store performance. It shows how this is being exacerbated by over-aggressive anti-fraud strategies and how current failures can be overcome swiftly with new ML platforms.
What are some of the highlights?
- Connecting the dots between revenue loss, false declines and chargebacks.
- Five ways current fraud strategies are failing ecommerce businesses.
- An in-depth look at new platforms and evidence of revenue improvements.
- What to look for when choosing an ecommerce protection provider.
