Report: Which products should I remove or add to the shelf?
Look good, feel good or make money? There are a lot of variables to consider before removing or adding a product to your display.
Which products should I remove or add to the shelf?
Don’t be afraid to change the display on your shelf, but do not make the mistake of changing the display because you THINK that some products are underperforming.
The complexity is to add and/or remove products until you reach a situation where the assortment maximizes the profit and at the same time keeps customers happy. CRM analytics are combined with substitution rates to ensure that ‘important’ customers don’t become unhappy and all the space on the shelf is utilised to the maximum.
So is there a way to look good, feel good and make money at the same time?
Download this new guide from RetailZoom to discover:
- The purchasing patterns of the sub-categories
- The loyalty of each brand
- The substitution rate for each product and the category
- Impact on sales for category and important customers
- How to increase the loyalty of the category and the chains
Download the full report here.
