Republic trials interactive mirror at new Stratford City store
Republic, the multi-branded fashion retailer, is to trial the interactive MiMirror at its new store at Westfield Stratford City.
The digital touch screen with an inbuilt camera which doubles as a mirror, enables shoppers to capture images of themselves in different outfits, glasses or other fashion items, then share them online through social media or email.
Republic said the trial at its most technologically advanced store was part of its continued investment in its multi-channel offering.
Jo Molineux, head of multi-channel at Republic, said: “MiMirror embraces the fact that shopping is a social activity and makes it easier for customers to share their experiences. Together with in-store iPads and ‘Click and Collect‘, MiMirror is the latest step in giving our customers more opportunities to create a fun and interactive shopping atmosphere which can be tailored to individual needs.”
