THE RETAIL BULLETIN - The home of retail news
Lest we forget
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
THE Retail Conference
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
[Report] Prepare for post-lockdown with marketing strategies that give you an edge

Over two decades digital transformation has completely evolved the way brands engage with consumers – driving greater awareness of activity, attribution, and attraction across multiple touchpoints. But,… View Article

RETAIL SOLUTIONS UK NEWS

[Report] Prepare for post-lockdown with marketing strategies that give you an edge

Over two decades digital transformation has completely evolved the way brands engage with consumers – driving greater awareness of activity, attribution, and attraction across multiple touchpoints.

But, where retail’s concerned, digital transformation needs to go beyond the eCommerce platform. As the dual pressures of Covid restrictions and Amazon’s dominance play out across the industry, retail brands need to deliver experiences that are more nuanced and personal to maintain and build market share.

They need to focus on optimising the entire customer journey – understandingand being able to respond to interest, getting an insight into how, where, and when purchases are made. This means having the right data and being able to use it to inform and create moment-based marketing.

In this whitepaper, Edit take a closer look at some of the realities, challenges, and opportunities facing retailers right now and explore how they can futureproof their marketing efforts by focusing on the overall customer experience (CX).

They’ll also be looking at the role that customer data platforms (CDPs), including Microsoft Dynamics 365 Customer Insights play in helping retail marketers not only understand their customers’ behaviours – but how they can leverage them to best effect and actively address them.

Download the full report here.

Subscribe For Retail News