Oban International wins Anya Hindmarch multimarket digital account
Oban International, the digital marketing agency for brands and companies growing their online business in global markets, today announced that it has been appointed by luxury fashion accessory brand Anya Hindmarch to develop the online strategies for its e-commerce sites in multiple locations worldwide.
The British fashion accessories brand, Anya Hindmarch has established a global reputation for its luxury accessories available in-store, via etailers such as Net-a-Porter and through its direct-to-consumer websites. Working with the brand’s marketing team to drive visibility and sales across international markets, Oban will be using its unique network of Local In-market Experts (LIMEs) to deliver strategies based on in-depth local knowledge and international expertise.
Oban’s founder, Greig Holbrook comments: “Cross-border e-commerce is offering luxury brands and retailers huge opportunities as consumer expectations and demand rise. I am delighted that we are working with such an innovative brand to help them drive their digital growth internationally.”
Oban International was awarded the account following a competitive pitch.
About Anya Hindmarch
Anya founded her business in London in 1987 and has since grown into a global brand that has over 50 stores – including flagships in New York, London, Tokyo and LA – and is stocked in many of the world’s best retail stores, from Barney’s in New York to BoonTheShop in Korea.
The first accessories designer to hold an on-schedule London Fashion Week show, Anya Hindmarch shows have become renowned for their production and creativity. Recent highlights include models floating weightlessly over the catwalk, a 120-strong male choir, models walking within an artful, moving Rubik’s cube and emerging from within a giant space-age Amphitheatre.
About Oban International
Oban International is the UK’s original and unrivalled international digital marketing agency. The agency has an unparalleled degree of international focus and experience, established over the last fifteen years.
Our core team of international digital experts specialise in paid media, natural search, content placement, online PR, social media, website optimisation, research, data and analysis and works out of our Brighton HQ. They work with our specially recruited LIME network, Local In-Market Experts, who are experienced specialists in their local marketplaces. Together they are responsible for planning and delivering powerful international digital campaigns for our clients, in single and multiple markets across the world.
We work with wellknown brands like the Camper, Speedo, BBC Worldservice, Sports Direct, AXA and Manchester United to deliver a consistent user experience, wherever the click happens.
