New Look launches mobile commerce site
High street fashion retailer New Look today announced the launch of a fully transactional mCommerce site. Designed and built by Mobile Interactive Group (MIG), the site utilises the latest developments in mobile technology.
Key features include fast ‘One Click’ checkout for registered users; quicker journey from homepage to products with engaging zoom functionality; easy to browse products in one, two or three column formats; seamless viewing with accordion navigation to reduce page refreshes and single consumer shopping basket between the website and mobile site.
New Look says the challenge of most mCommerce sites is to give customers the confidence to purchase via mobile. The company wanted the site to provide one of the most engaging and seamless transactional services of any high street fashion retailer to encourage New Look’s mobile savvy customers to buy.
Dom McBrien, eCommerce Director at New Look says, “At New Look our aim is to offer customers an outstanding multi-channel experience. To do this we must offer an easy and convenient shopping experience through a multitude of channels. Research suggests that in 2012 access to the internet via Smartphone devices will even supersede the desktop PC, so this is a clear opportunity. As a result, New Look is launching a market-leading mobile-optimised site.”
He added, “By offering a best-in-class user experience suited to the mobile shopper, we are confident that New Look will be the fashion brand of choice for the shopper, wherever they are.”
Matt Cockett, Commercial Director, Mobile Interactive Group commented, “We’ve worked closely with New Look on the design, user experience (UX), the end-to-end build and integration of the site with a suite of APIs, provided by New Look’s eCommerce software provider ATG, to deliver a future proofed mCommerce site that is connected to all product and customer account systems. Like many online retailers, New Look are seeing a daily increase in shoppers viewing their website via a mobile device, now they’re able to give consumers choice of ordering what they want, how they want and wherever they want.”
New Look has 613 stores in the UK and Eire, a transactional website and 305 stores in France trading under the name Mim. In addition, New Look has 27 New Look branded stores in France and Belgium, and franchise stores in UAE, Bahrain, Kuwait, Egypt and Saudi Arabia.
Mobile Interactive Group’s client list includes M&S, O2, Vodafone, ITV, Sky, Barclaycard, MoneySupermarket, NHS, COI, Walkers, Tropicana, Nokia, PlayStation and Samsung.
