Moss Bros improves online customer experience with DediPower and Lost Ferret
Moss Bros has today revealed its renewed online strategy to provide customers with an easily navigable website which will assist in it increasing checkout conversion rates.
The refreshed Moss Bros website is being re-platformed with DediPower, one of the UK’s leading managed hosting specialists, which is managing the site on a dedicated server, ensuring 24/7 support and the capacity to handle the high level of traffic expected for a retailer of its size. The site is preparing for an increase in repeat traffic, following a site redesign by online conversion specialists Lost Ferret.
Following a thorough analysis of user interaction with the previous site, Lost Ferret was able to create a more efficient website delivering higher basket conversion rates. While the industry average for checkout completion rates is forty per cent, Lost Ferret’s clients experience a seventy five per cent average.
“There are many ways to improve a site and the revenue it generates,” said Mark Bolitho, sales director at Lost Ferret. “From experience, we know that fast and reliable hosting is a vital element, which is why we selected a dedicated solution with DediPower. We needed a hosting provider that would provide a high-level of expertise and support to meet Moss Bros’ online objectives. Moss Bros is delighted, having noticed a marked improvement in performance, both front and back end since the relaunch on the new dedicated set up.”
Craig Martin, CEO of DediPower Managed Hosting, added, “We are delighted to be working with Lost Ferret again to ensure that the investment Moss Bros is making in its online store is being fully supported at its foundation – in the data centre. By selecting a fully managed service, Moss Bros, Lost Ferret and DediPower are each able to focus on their own area of expertise, meaning the customer receives the impressive user experience they expect from a brand like Moss Bros.”
