Mobile reporting solution launched to assist field managers
Empathica, a provider of Customer Experience Management (CEM) solutions has launched of its new Mobile Reporting solution.
Mobile Reporting was designed for multi-unit restaurants and retailers and provides field managers with the tools they need to easily access critical information about the performance of their locations to improve the effectiveness of site visits.
Targeted to address the challenges facing multi-unit restaurants and retailers, Mobile Reporting gives field managers the ability to access location-based performance information on-site in real time, wherever they are on their mobile device.
“Field managers hold a vital role in driving the performance and profitability of their area, and they are constantly looking for ways to improve their locations, action items of concern, rectify situations and encourage best practices with their teams,” said Bruce Warren, Senior Director of Product Marketing at Empathica. “Their ultimate goal is to drive customer satisfaction and improve sales. Smartphone’s are a natural extension of a field manager’s tool kit, allowing them to do their job more effectively and efficiently when they are on the road. With access to Mobile Reporting, field managers always have the right information wherever they are. This optimises the time they spend at each location to coach more effectively with location managers and ultimately drive same store sales.”
When a field manager logs into Mobile Reporting through their web-enabled mobile device, the home page gives them instant access to a mobile dashboard where they can review information on individual location performances.
Other features include real-time store performance scorecards, verbatim comments from guests or customers and a summary page that provides a list of all the locations in their area, ranking them against their peers based on key drivers of great customer experiences.
