Maginus case study: RSPB flies to new heights with omnichannel capability
The Royal Society for the Protection of Birds (RSPB) has recently gone live with Maginus Order Management Software (OMS) to deliver improved operational management and customer experience.
IT solutions provider Maginus has announced that one of their customers, The Royal Society for the Protection of Birds (RSPB) has recently gone live with Maginus Order Management Software (OMS) to deliver improved operational management and customer experience.
RSPB, the largest wildlife conservation charity in Europe needed a single solution to manage their omnichannel business. Maginus OMS has been implemented across the RSPB business including the warehouse, stores and call centre.
Roy Roddy, RSPB Fulfilment Manager said ‘We wanted to provide customers with a true omnichannel experience and that’s what the Maginus Solution has delivered. It was essential that the new system was flexible to allow us to be future proof. Maginus OMS will provide an improved warehouse and sales ordering process with superb control. This will allow us to exceed customer expectations and increase our efficiency’.
Mark Thornton, Maginus’ COO commented that ‘I’m pleased that RSPB chose Maginus to deliver the new omnichannel solution. The successful delivery of this project has been the culmination of a collaborative partnership with RSPB and a determination from Maginus and RSPB to achieve outstanding service for the customer’.
The Maginus OMS implementation has been a complex integration project involving numerous integration points. This has included integration between a third party warehouse and call centre, ecommerce, stores, demand forecasting and electronic data interchange. This will deliver clear visibility of data and information across the entire business. The complexity involved with the integration points has required comprehensive planning and project management. The implementation of Maginus OMS will play a significant part in facilitating and delivering RSPB’s expected future plans.
