[Lightspeed] 16 tips to create retail window displays that dazzle and drive foot traffic

The power of an attractive display cannot be underestimated.

In French, window shopping is called “lèche-vitrine,” which translates to “licking windows.” Showcased goods are so alluring that they become more than a feast for the eyes—they make people hungry for more. Creative, engaging window displays have the power to increase foot traffic and bring people in.

How to make your retail window displays pop

If your brick-and-mortar store has front-facing windows, it’s crucial you use that prime real estate to display merchandise. But how do you create an effective window display that grabs people’s attention and makes them want to come into your store?

Here are 16 tips to help you as you conceptualize and create your retail store’s next window display.

1. Know your target audience
2. Have a clear theme
3. Create a focal point
4. Consider your store location
5. Keep it simple
6. Tell a brand story
7. Find your lighting
8. Stay balanced
9. Show off your product range
10. Add text
11. Keep it fresh
12. Be open to inspiration
13. Use analytics to inform your merchandising decisions
14. Make sure your displays look good on camera
15. Add some QR code magic
16. Engage the senses

Lightspeed have broken down the above in a easy format: Read HERE

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