Increase of in-store sales driven by smartphone shoppers
A recent report published by Deloitte shows that consumers who use smartphones when out shopping shopping are 14% more likely to make a purchase in the store than those without.
The in-depth survey also shows that smartphone use for store-related shopping increases 40% after the first six months of ownership.
One of the panel discussion and interactive Q&A sessions at the Retail Bulletin’s InStore Engagement Conference July 10th 2012 is entitled:How should retailers react to the explosion od consumers using their own mobile devices in a bricks and mortar environment?
This crucial event will look at how technology is the real driver for engaging customers in store, strengthening the role of bricks and mortar for retail sales.
You can benefit from this and the full day’s programme which will include speakers from Tesco.com, McDonald’s Restaurants, Marks & Spencer, Carphone Warehouse, Harrods, o2 Telefonica, Schuh, Vodafone, White Stuff, Star Micronics, DigitalResearch, Pierhouse.
Click her to register now.
