How Boden Is Tailoring Bespoke Customer Journeys Through Data
As part of its on-going commitment to put the customer at the heart of its creative process, Boden teamed-up with Cheetah Digital to embark on a journey of delivering truly-personalized content and product recommendations from a strategy rooted in data-driven marketing.
Background
For three decades Boden has been delighting it’s loyal customers with stylish, feel-good clothing. Synonymous with bright patterned garments complemented by masterly tailoring, a Boden dress or polo is as identifiable as one’s own fingerprint. From its humble beginnings as a pure-play mail-order retailer, to becoming early online adopters boosted with a smattering of retail outlets, Boden gets digital better than most – with the brands online presence delivering a seamless eCommerce experience to all of its customers. As part of its on-going commitment to put the customer at the heart of its creative process, Boden teamed-up with Cheetah Digital to embark on a journey of delivering truly-personalized content and product recommendations from a strategy rooted in data-driven marketing.ng truly-personalized content and product recommendations from a strategy rooted in data-driven marketing.
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