House of Fraser fights back against shrink
House of Fraser has installed the latest generation of anti-theft solutions.
The new Evolve EAS antennae, from Checkpoint Systems, are helping the retailer to reduce theft in two of its largest stores, Westfield and Bristol. The installation is part of House of Fraser’s ongoing investment in EAS technology across both its estate and in-store concessions to reduce shrinkage.
The Evolve technology incorporates 360-degree rotation of Radio Frequency (RF) signals, which results in better detection of RF security tags at all angles, making it possible for the retailer to detect stolen merchandise more effectively. It also offers wider aisles (of up to 2m) with fewer pedestals, thus preserving the look and feel of the retail environment.
Jerry Carter, Head of Retail Support at House of Fraser, explains the thinking behind the partnership: “We’ve been working with Checkpoint Systems for more than a decade now, and the results and longevity of the collaboration speak for themselves. Department stores can be particularly vulnerable to theft and as such, it was essential that we addressed the problem of shrinkage to protect our bottom line. “And the decision to implement Checkpoint’s range of security solutions has certainly proved to be a sound one. We have seen improved stock results, reduced losses on high end goods, not just in the stores but also in the concessions, and helped create a more pleasant retail environment for our customers, where luxury merchandise can be kept securely on open display,” he added.
