Harrods hosts Tissot interactive window display
Harrods is featuring an interactive window display that allows consumers to virtually try on Tissot watches.
The augmented reality application was developed by the Swiss watchmaker in conjunction with Holition, a leading provider of 3D and augmented reality solutions for retail.
The display is being used to showcase Tissot’s Ladies and T-Touch collection as is part of Harrods’ new promotion celebrating all things Swiss. The application will be live and fully interactive on weekends between 12pm and 6pm from 1 – 24 April.
Customers are also invited to take a piece of Switzerland home with them with the opportunity to win a Tissot Jungfraubahn watch and a holiday to Jungfraujoch to witness the most spectacular mountain panorama in Switzerland.
Guy Cheston, director of advertising sales & sponsorship at Harrods, said: “We are delighted that Tissot is participating in Harrods storewide Swiss promotion. The use of augmented reality in Harrods world famous window displays allows us to interact with customers in a new and exciting way.”
Jonathan Chippindale, CEO, Holition, comments that: “We are extremely excited about the Harrods showcase as we are able to take our interactive technology and enhanced consumer experience directly to the iconic windows of the world’s most famous department store. Luxury brands are continuing to challenge expectations and consumer perceptions and we are proud to be at the forefront of this change.”
