GDPR Compliance for Fashion and Lifestyle Brands from Futura
Fashion and lifestyle retail technology specialist Futura Retail Solutions is making GDPR compliance one step easier for users with a new data module designed for easy manipulation and editing of customer data en masse, ensuring speed and accuracy for customer data management.
The new GDPR module extends the functionality of Futura4Data, a suite of time saving tools with a flexible user-friendly interface to import and export bulk data in Futura using files rather than manual data entry. With extensive data validation it helps to improve productivity and accuracy for a range of otherwise time-consuming data entry and editing tasks.
The new GSPR module allows retailers to easily manipulate customer address and contact data by simplifying the import and export of the data to and from Futura, using csv and excel files, for bulk editing. It includes options to delete or empty specific address fields and to manage the crucial ‘opt in’, ‘opt out’ settings. The tool can also be used to make address data completely anonymous or to delete it entirely.
For added security Futura4Data has also been improved to manage access rights to individual modules within Futura4Data by specific users. The new GDPR module function by default is switched off to ensure only authorised users are able to access this data.
In addition to the new GDPR module Futura retail clients benefit from a range of intuitive customer data capture screens and improvements at the POS with Wizard style navigation and dynamically changing keyboards to improve data accuracy, quality and compliance for all customer data and preferences.
About Futura Retail Solutions Ltd
Futura, www.futura4retail.co.uk has an unrivalled understanding of retailers’ needs after spending over 30 years focusing solely on the retail sector to offer the best technological solutions. Futura supplies mid-sized lifestyle retailers with a robust and affordable POS, merchandising, stock control and CRM system, designed to improve customer experience, give management the best vision and control, whilst driving cost savings and efficiencies throughout the company. Chosen by fashion houses and department stores worldwide, customers include: Oliver Bonas, Cath Kidston, Lulu Guinness, Greenwoods menswear and the Conran Group.
One of the most affordable POS systems available, Futura’s integrated business intelligence and innovative technology gives retailers greater customer sales and purchasing data enabling them to make informed decisions, whether in the office or on the move.
Futura International Solutions has a group turnover of over 19 million Euros and has over 285 dedicated specialists serving large international retailers like Tommy Hilfiger of Germany, Diva of Australia, the Merlin Entertainments Group of UK, Fossil of Switzerland, Compagnie des Alpes, Jersey World of Pearl and Rubaiyat of the Middle East. Futura, which is available in 22 languages, is installed in 27 countries including Russia, Australasia, N & S America, South Africa and Asia, with 35,000 Futura installations.
