The 2019 Field Guide to Black Friday

It’s almost time for the most important shopping time of the year: Black Friday 2019. And with this guide, you’ll be prepared to make the most of it.

Exponea is the highest rated Customer Data Platform according to G2Crowd, an independent review site. Exponea not only boosts e‑commerce growth with AI powered engagement automation, but also helps improve their clients’ culture with better cross‑department collaboration and customer centricity.

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Take the actionable steps detailed in this guide, and you’ll achieve a more profitable Black Friday. We’ve put together our favorite e‑commerce tactics and campaigns for maximizing profit; both for Black Friday weekend, and for the future.

What are some of the highlights?

• 5 high‑performing e‑commerce campaigns
• 4 technological tactics for increasing customer value
• 3 communication tactics to improve customer retention

Download the guide here

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