Ex AdMob VP joins Eagle Eye Solutions
Mobile voucher and redemption technology provider Eagle Eye Solutions has appointed veteran mobile marketing expert, Russell Buckley, as Chief Marketing Officer.
Buckley has been working in mobile marketing since 2000 and was already a high profile figure, becoming well known via his blog, MobHappy. He subsequently was appointed to a worldwide spokesperson role for AdMob as VP of Global Alliances, before the company was acquired by Google for $750m in May 2010.
Buckley said: “It’s a very exciting time to be joining the Eagle Eye team. Digital redemption of mobile coupons to stimulate store visits has long been a requirement for sectors such as retail and FMCG to start seriously spending in the mobile channel.”
He continued: “Everyone in the ecosystem from the ad networks to the group buying companies is a potential partner for this technology and I’m looking forward to being part of another huge success in the mobile marketing space.”
Steve Rothwell, CEO, Eagle Eye Solutions, said: “Russell joining both validates the sector and the Eagle Eye model, pointing to rapid expansion in coming months. Russell has an enviable track record of spotting the next big thing before it happens and Eagle Eye will be the next mega-trend in mobile marketing. We’re delighted that such a high profile figure in the mobile marketing industry is joining Eagle Eye at a time when we’re planning a rapid expansion of our retail partnerships. Both retailers and brands are expressing keen interest and our results to date point to a very powerful marketing tool for mobile.”
Buckley’s role will focus on working with retailers, brands and agencies to educate and evangelise the use of mobile vouchers through all marketing channels, from traditional media, such as TV and print as well as mobile advertising.
Eagle Eye Solutions works with retailers such as Comet, Blockbuster and The Aurora Group to distribute and redeem mobile coupons via Credit Card Terminal and EPoS Technology.
