Event – book now for OmniShopper International 2017 – 14-15 November
OmniShopper International 2017: Collaborate with the leading FMCG Manufacturers and Retailers across Europe to revolutionize insights, marketing and category & sales strategies to win in-store, online, and in-home.
13-15 November, 2017 Tryp Barcelona Apolo Barcelona, Spain
Shopper Insights
As the researcher function continues to evolve, there are number of organisational models to source, mine, and activate insights. Identifying and defining consumer, shopper and customer insights functions in your organisation will help focus the research, ensure improved operational efficiency and lead to synthesizing key insights and translating into omni-channel activations.
Join your peers to create a holistic view of the shopper and the consumer to increase brand profitability and create life-long loyalty.
Shopper Marketing
Shopper Marketers are behaviour designers – creating irresistible brand touchpoints, messaging and point-of-purchase triggers to grow basket size. To convert shoppers into buyers, you must focus on who the shopper is and what is important to them by occasion and within each channel to create tailored experiences.
Join the industry to learn effective shopper marketing programs, winning collaboration partnerships, and strategic activations that will win the hearts, minds, and wallets of today’s shopper.
Category Management & Sales
Millions of shoppers enter stores each day, so how can your brand stand out in a crowded category? As Manufacturers and Retailers are adopting customer-first thinking, discover new ways to tailor assortment, pricing, merchandising, and communication to better address the needs of target consumer segments, emerging shopper types, and specific missions for retailers.
Join your peers to learn how to innovate the shelf so your category provides the right solution for the right shopper at the right time.
Join leadeing international brands like:
Beiersdorf AG
BMW
Campofrio Food
Danone
EyeSee
Ferrero BV
Fjordland
FrieslandCampina – Singapore
HAKUHODO
Jacobs Douwe Egberts
Kantar Retail
LEGO Company Ltd
LEGO System A/S
Lidl Espana
Makro Cash & Carry
Makro CR SRO
Marks & Spencer
MediaMarketSaturn Retail Group
METRO
MindSpark Research International
Nestle
Nostrum
PepsiCo
Q2Q Global Data Collection S.L.
Swedish Match North Europe AB
The Coca-Cola Company
The LEGO Group
Unilever
Walgreens Boots Alliance
For more information click this link
