[eBook] Mastering Black Friday & Cyber Monday 2024

Storyly’s latest eBook offers expert insights and strategies for eCommerce success this BFCM season.

Storyly has released its latest eBook, Mastering Black Friday & Cyber Monday 2024, providing a comprehensive guide alongside insights from 24 industry experts.

Black Friday and Cyber Monday (BFCM) have evolved into a global phenomenon, offering eCommerce businesses an unmatched opportunity to acquire new customers, increase sales, clear excess stock, and boost brand awareness. However, with rising competition, shorter attention spans, and limited consumer spending, BFCM presents significant challenges. 

eCommerce marketers are already grappling with key decisions: deep discounts vs. profitability, acquisition vs. retention, and short-term urgency vs. long-term value. As they seek fresh strategies to stand out in an increasingly crowded marketplace, this eBook serves as a timely resource.

Mastering Black Friday & Cyber Monday 2024 offers a detailed guide, packed with essential statistics, trends, and strategies. It’s designed for those who want to move beyond repeating last year’s tactics and are open to exploring new, innovative approaches during the BFCM period.

As a leading content technology platform, Storyly empowers eCommerce businesses to create interactive, personalized, and shoppable content experiences in their digital stores. Storyly has been working closely with over 400 companies across 40 countries, including Stradivarius, Decathlon, Footasylum, New Look, and Idealo. Drawing from this extensive experience, the eBook delivers valuable insights to help businesses navigate the complexities of the peak season.

The inclusion of 24 expert commentaries from prominent eCommerce thought leaders provides a well-rounded approach to BFCM planning.

What’s inside:

• A complete guide featuring key statistics, trends, and strategies
• Expert insights from 24 leading voices in eCommerce

Download the eBook here.

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