Dune rolls out video to all footwear following increase in online conversion
Fashion footwear retailer Dune is planning to rollout videos across its entire online footwear range after seeing an increase in conversion rates on products with video compared to those without.
The retailer began trialling product videos on selected lines when it launched its new website in May. The site receives over half a million visitors each month.
Working with Adobe Scene7 rich media technology, Dune said it will now create online product videos for all footwear, and gradually introduce them to its accessories range.
Rob Bostock, head of e-commerce at Dune said: “Replicating this in-store ‘catwalk’ online is helping us to engage with our customers and give them confidence in what they’re buying. The business case to rollout site-wide is clear – video has a significant impact on conversion.”
Dune also uses Adobe Scene7 rich media imaging technology to allow 360 degree spin, close-up zoom function and alternate views of products.
Bostock added: “I believe Dune is the first footwear company in the UK to do any sort of close up catwalk video. No-one else is really focusing video on the shoes to showcase the product; zooming up close and showing every detail.”
Dune has 44 standalone stores and 163 concessions in the UK and Ireland.
