Digital mirror debuts at digital signage expo
A digital mirror and two other retail applications using cutting edge facial recognition technology have been debuted at the Digital Signage World Exhibition in Sydney.
The products include the MiMirror digital mirror that integrates social media with the customer’s in-store experience; facial recognition order matching for the supermarket; and audience measurement scanning, to allow retailers to target real time content to suit consumers.
Yeahpoint, the developer of the products, said it expected them to appear in stores “within months”.
The MiMirror product, packaged as both a touch screen and digital mirror, allows customers to try on clothes or accessories, and use the mirror to take photographs to compare how they look and share with friends online for a second opinion.
John Anderson, Yeahpoint CEO, said: “MiMirror is a fantastic opportunity for retailers, specifically those in the fashion industry, to give their customers the ability to make more informed decisions while also having a lot of fun.”
He added: “The ability for customers to share their experience via Facebook also gives retailers an incredible opportunity here to utilise social media to grow their business.”
The facial matching application is for use at the checkout and enables store staff to match customers with orders to eliminate order miss-matching and lengthy queues.
Anderson explained: “Now, goods and services can be matched to the customer based on extremely accurate facial matching software.”
The third product, an integrated facial recognition based audience measurement tool, measures customer metrics and then allow digital content to be tailored to suit.
Anderson said the tool could “bolt on to almost any existing system to not only scan a person’s face, but also determine their size, gender, age and even their mood through the use of the very latest in pinpoint facial scanning technology.”
He added: “While it may sound a little futuristic, it is incredibly exciting as it allows content such as in-store advertising to be tailored to the consumer in real time, as well as providing organisations with a way of collecting valuable data on the types of people who are engaging with their brand.”
The company said that privacy issues were managed via an ‘opt in’ methodology to ensure that the customer ultimately decides as to whether they are happy to be scanned.
