Digital gift cards delivered to email and mobile phones
The Park Group plc has selected Giftango International to power digital gift card delivery for its Love2shop Flexecash service.
Park Group plc is the brand behind flexecash®, a secure payment system driving the adoption of prepaid gift cards across the U.K. By developing its virtual gift card system with Giftango, Park Group plc can now offer consumers the ability to receive “flex e-gift,” the digital version of flexecash through email and SMS on their smartphones.
Giftango says that it securely delivers the flex e-gift card in real-time and customers receive fully personalised digital gift cards, including card number, CSC and expiry date, via email or SMS. Digital gift cards may be viewed and printed from a PC or displayed at the point of sale on the recipient’s smartphone at the time of redemption. The flex e-gift product will be redeemable at a wide range of the U.K.’s leading retailers from late Summer 2012.
“Giftango allows us to offer our corporate customers and partners a fully customised digital gift card experience. One that fits their own brand, with their own logo, just as they would get with traditional plastic or physical gift card services,” said Chris Hartley, Business Development Director at Park Group plc. “The flex e-gift digital gift card allows for an instant gift delivery and redemption. We know that with the adoption of smartphones increasing on a global scale, those consumers would rather receive a digital gift card than wait a week for something physical. Giftango allows us to do this safely and securely.”
The flex e-gift digital gift card will also be available for retailers to private label as a proprietary retailer-branded digital gift card. Since the flexecash system is connected directly to many retailer’s POS systems, those already accepting flexecash and flex e-gift can brand the flex e-gift product with their own brand assets and the digital card will be redeemable just like the flex e-gift product.
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