Desigual designs unlimited shopping experiences empowers retail staff, provides more personal customer experiences
One of today’s most popular Spanish clothing brands, Desigual needed a single view of its customers, catalog, and stock to meet its goals for service and innovation. Standing in the way was an extremely complex technical environment.
CHALLENGE: CREATING AN UNLIMITED SHOPPING EXPERIENCE
To empower consumers to express themselves through beautiful, bold, vibrant clothing, Desigual wanted to leverage the latest technology. The company needed a single vision of its customers, product catalog, and stock, to eliminate pain points, improve customer relationships, and inject surprise and intrigue into the shopping experience.
“We wanted to have any product available at anytime, anywhere, and on any device. We wanted to provide easy access to our products, unlock our full line to clients, and deliver it as they want,” says Eduard Ponce, architecture coordinator.
Desigual also wanted to increase its geographic locations, extend services to third parties, and expand digital channel capabilities. Standing in the way was an extremely complex technical environment in which new systems and platforms were constantly being added to fulfill business needs. The company’s point-topoint architecture was preventing it from achieving a 360 degree view of stock and customers.
SOLUTION: THE RIGHT PRODUCT, AT THE RIGHT PLACE, AT THE RIGHT TIME
Desigual turned to TIBCO. “With TIBCO, we had the opportunity to rethink and change our architecture, and it has taken us to new heights,” said Mr. Ponce. The IT team created DSOUL, an innovative application that enables staff to check all catalogs and see customers’ purchase history in a single view.
“In just the first three months of having TIBCO BusinessWorks™ Container Edition, we deployed more than 10 swarm stacks for project needs, which demonstrates not only the potential it offered, but ease of use and our real need for it. We now have the capacity to take on a large number of calls without impacting the service. At peak times, we can change configuration or duplicate containers and provide service in a quick and agile manner.”
Is your business looking to integrate data, systems and processes to have a single view of your customers, catalog, and stock just like Desigual? Get in touch with TIBCO, or visit their retail solution page for more details.
