Delighting customers with exceptional tasting coffee
Nespresso Professional partners with small business throughout the UK to provide a high-quality coffee experience.It is no secret that the retail industry has faced tough headwinds in recent years and has had to innovate and adapt.
In the current climate, consumers are looking for elevated retail experiences with human connection at their core – making a visit to a local high street worth the trip.
Delighting customers with exceptional tasting coffee is a way for businesses to differentiate themselves and bring value to their customers, creating a high-quality and meaningful experience – not to mention a brilliant first impression. Greeting customers with the offer of a fresh cup of coffee is a simple way to demonstrate outstanding customer service, helping to set successful businesses apart.
In fact, there are numerous benefits to offering a coffee in stores. Coffee helps to create an open and warm atmosphere that enables customers to feel like they are at a home away from home. A welcoming environment can encourage a loyal customer base and increase business.
Personal touches like this are especially important for small and medium-sized businesses, which make up 99% of businesses in the UK’s vibrant retail sector. These SMEs are often at the heart of their communities. They represent not just a place to shop, but a place of work, and a social hub for residents and visitors alike, bringing a sense of community identity – not to mention money – to local areas.
Each retailer is unique, serving a range of different consumer needs and wants. With a diverse selection of 22 premium coffees, Nespresso Professional caters to these diverse and individual preferences, enabling a truly bespoke approach.
Every customer deserves the best coffee experience, so Nespresso helps to elevate every moment with its exceptional range of high-quality coffee blends. A recently released Brazil Organic blend joins the Organics collection which has flavours from Peru, Congo, and Colombia. All these coffees are ‘Made with Care’ and sourced from carefully selected regions in each of these countries.
Certified as a B Corp in 2022, Nespresso firmly believes in making coffee a force for good, with an ongoing commitment to sustainability and transparency. B Corp certification is only awarded to businesses that have met the high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.
Sustainable solutions are vital if the industry is to support the UK’s drive to meet its climate goals. Such solutions also help businesses to meet and exceed consumer expectations. Smaller retailers have been found to prioritise sustainability – a sensible strategy when almost six in 10 people were willing to change their shopping habits to reduce their environmental impact, according to IBM.
Sustainable, high-quality coffee might sound simple, but the little things can make a huge difference when it comes to customer service, which is why thousands of businesses have partnered with Nespresso Professional across the UK.
Nespresso Professional’s machines and coffee are available through the Nespresso Professional website and through Nespresso approved distributors. For further information, please visit the Nespresso Professional UK&ROI website here.
