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[ CASE STUDY ] Decathlon ditches paper and sees engagement soar with dynamic digital receipts
Imagine this: you walk out of Decathlon, France’s leading sporting goods retailer, with a receipt that’s more than just a list of products. It suggests workout videos for your new fitness gear, reminds you about upcoming cycling events, and even lets you instantly see your loyalty points.
This is the future of receipts, and Decathlon is at the forefront thanks to their innovative partnership with Yocuda, the leading provider of digital receipt solutions.
Why did Decathlon ditch paper receipts?
Traditional paper receipts are soon to be a thing of the past. They’re not only bad for the environment, but they also offer a limited customer experience. Decathlon recognised this and wanted to find a way to:
Reduce their environmental footprint:
By going digital, Decathlon is significantly cutting down on paper waste with over 50% of their receipts digital.
Personalise the customer experience:
Yocuda’s platform allows Decathlon to tailor receipts with special offers, loyalty programme updates, and product information relevant to each customer.
Boost customer engagement:
Digital receipts are interactive! They can include clickable features like calls to action, product information and surveys, fostering a deeper connection with customers after the sale.
Yocuda and Decathlon: A partnership that scores big
The collaboration between Yocuda and Decathlon is proving to be a game-changer. Here are just a few of the impressive results they’ve achieved:
Soaring Engagement:
With an impressive 61% opening rate and a 4% click-through rate, Decathlon’s digital receipts are capturing customer attention and driving engagement like never before.
Enhanced Customer Experience:
Customers love the convenience and interactivity of digital receipts. They appreciate easy access to personalised content that helps them get the most out of their purchases.
Omnichannel Growth:
The programme has been instrumental in increasing the number of omnichannel customers (those shopping both online and in-store) by over 3 percentage points. This shows a strong connection between Decathlon’s physical and digital presence.
Sustainability Champion:
Over 50% of Decathlon’s receipts are now digital. By eliminating paper receipts, Decathlon is taking a major step towards a more sustainable future.
“This project with Yocuda has been a game-changer. We’ve generated over 17 million digital receipts and engagement and click-through rates are soaring. It’s a true rediscovery of the customer experience for Decathlon and the positive results are incredibly encouraging.”
- Djamal Said, Chief Marketing Officer, Decathlon France
The future of receipts
This successful partnership is a shining example of how digital receipts can revolutionise the retail experience. Both Yocuda and Decathlon are committed to pushing the boundaries even further, with exciting features in the pipeline, such as:
Real-time Loyalty Points:
Customers will be able to see their loyalty points instantly on the receipt, making it easier to track their progress and redeem rewards.
Sports Event Promotion:
Decathlon can leverage the receipts to promote upcoming sporting events that they sponsor or organise, encouraging customer participation.
Simplified Tax-Free Shopping:
For international customers, a digital receipt can streamline the tax-free shopping process, making it quicker and more convenient.
Suggested Products:
just like online shopping carts, digital receipts can recommend additional products based on a customer’s purchases, helping them discover new favourites.
Are you ready to go digital?
The Decathlon and Yocuda partnership is a model for success in the retail sector. It demonstrates how digital receipts can enhance the customer experience, promote sustainability and drive omnichannel growth. As technology continues to evolve, the future of retail receipts is undoubtedly digital. Is your business ready to ditch paper receipts and embrace a more engaging and environmentally friendly future?
