CXA announces its latest partner with CX market leader, Medallia
The Customer Experience Alliance (CXA) has officially announced its partnership with Medallia, a leading innovator in customer and employee experience management. This collaboration marks a significant step forward in CXA’s mission to support organisations in cultivating a culture that cherishes every individual and every experience.
Medallia, known for its unparalleled ability to capture and analyse vast volumes of feedback, provides insights that empower some of the world’s largest companies to enhance engagement and satisfaction across their customer and employee bases. The partnership with CXA enables both organizations to leverage their strengths, aiming for a transformative impact on customer experience practices in the UK and beyond.
Commenting on the partnership, Nick Martin, SVP of International (EMEA & APAC) at Medallia, stated, “As a pioneer and market leader in customer, employee, citizen and patient experience, Medallia is delighted to partner with the CX Alliance (CXA), who are equally committed to helping organisations create a culture that values every person and every experience. Our platform has unsurpassed scalability across a billion comments each quarter and thousands of our customers’ employees in the largest global organisations. We look forward to sharing some of our insights and learnings for best practice in our CXA partnership programme of events, whitepapers and podcasts throughout 2025.”
The partnership will include a series of initiatives designed to equip CXA members with essential knowledge and strategies for exceptional customer experience. Highlights will include workshops, whitepapers, and podcasts, all aimed at enhancing the collective expertise in the field.
Never Miss a Retail Update!As customer expectations continue to evolve, the collaboration between CXA and Medallia aims to harness cutting-edge insights and innovative practices that address the unique challenges organisations face today.
For more information about the CXA and upcoming initiatives with Medallia, visit CXA
