Crowd impacts Clarks Shoes following 566 UK store roll out
CROWD Smart Wi-Fi and customer analytics drives revenue and improves consumer experience, with 125,000 customers engaged within first few months.
As part of an Omnichannel initiative, Clarks Shoes were keen to embrace new technology to engage customers and to provide a long term in-store digital platform that would enable them to deliver an improved service offering in the future. Clarks were looking for a company that could not only advise and plan but develop and install a fully managed smart Wi-Fi solution. The solution would not only have to work across consumer, store and staff networks but also be able to add value to customers, whilst providing a more engaging shopping experience in order to drive increased revenues and improve customer loyalty.
A partner needed to address the challenges.
Through a detailed selection process Clarks identified that Jade Solutions were able to meet their requirements most effectively through their CROWD Intelligent Wi-Fi package. The result was a 25 store trial with CROWD teams providing design, selection and installation of equipment enabling the full CROWD Wi-Fi deployment.
Stephen Foulser UK & ROI Director Clarks shoes commented on the decision to implement CROWD
“We engaged Jade Solutions to be our delivery partner as they could provide a fully managed solution whilst delivering phase one of the digital transformation across our stores”
Trial Delivers Results
The trial proved to be a resounding success with CROWD’s customer engagement and analytics providing powerful added value to the shoe retailer.
Stephen Foulser continued
“Understanding consumer needs is at the heart of everything we do at Clarks. The CROWD solution provided by JADE will deliver enhanced customer engagement and insight, which will in turn drive revenue.”
The results of the trial convinced Clarks Shoes to sanction a full UK roll out of CROWD to all 566 of its stores in the UK and ROI, a project fully managed by Jade and executed over 5 months. Jade Solutions Managing Director Mark Brackley was delighted with the roll out and the development of a CROWD partnership with Clarks Shoes.
“CROWD really has multiple benefits to Retailers. It can not only help improve marketing and in-store promotions, but it also enables strategic decisions by delivering unprecedented insights into customer behaviour. Ultimately CROWD delivers a more personalised engagement with customers and I think this is what sets the solution apart”
Unprecedented Customer Engagement and Analytics
Following the project, David Mason. Head of Corporate Solutions at Clarks commented
“From the delivery of a fast and efficient solution roll-out across our whole store estate, through to the provision of relevant and insightful analytical data. The CROWD solution provided by Jade has surpassed our expectations and is enabling us to deliver an improved consumer experience in all of our stores, driving additional revenues along with increased consumer and employee engagement”
The Results
Within the first few months of completion Clarks have had over 125,000 customers utilising the Wi-Fi with a high percentage agreeing to accept marketing and information.
However, it is in the future were even more benefits will be evident. Mark Brackley added.
“One of the most appealing features about CROWD is the fact the solution is future-proof with the CROWD team constantly adding new features through API and technology integration. Retailers see value in how the platform allows for personalised customer engagement through Wi-Fi social log in, allowing unprecedented interaction with customers and their wider social network.”
Jade are now set to offer Retailers an opportunity to have free comprehensive footfall data as a trial over the Christmas period. For more details contact the CROWD team on 01925 295400. To learn more about the power of CROWD watch WILF at http://www.crowdwifi.co.uk/wilf/
