Crew Clothing elevates retail operations with Cegid Retail Store Excellence
Cegid, a European leader in cloud management solutions for professionals in the Finance (treasury, tax, ERP), Human Resources (payroll, talent management), Accountancy, Retail and Entrepreneurship sectors, has expanded its partnership with Crew Clothing, with the brand now implementing the Newsfeed feature within Cegid Retail Store Excellence.
Premium British lifestyle label, Crew Clothing has been a user of Cegid Retail Store Excellence, the task management and retail operations platform, since 2009 and has just rolled-out the platforms Newsfeed feature to its 105 stores. The Newsfeed feature bridges the gap between Crew’s management and store teams, ensuring their teams stay engaged, informed, and connected to the brand’s vision. It’s helping their teams see not only company-wide updates but also updates based on their store, role and interests. This dual approach optimises communication, maintaining essential channels while empowering users to control their newsfeed content, reducing noise and enhancing engagement. The Newsfeed feature will also be rolled-out to Crew Clothing’s latest openings in Canterbury, Stow-on-the-Wold, and soon-to-launch stores in Monmouth and London Paddington.
“Previously, we would send out newsletters to stores with an attachment for them to pin to notice boards, and now it goes through Cegid Retail Store Excellence,” said Charlotte Eaves, Retail Operations and Customer Experience Manager for Crew Clothing. “Each week we have a structured routine for how we send our communications, so instead of having to do everything from scratch, we have lots of pre-set templates which makes things easier. We can also see when stores have read updates. When you combine that with tasking, which is built into the platform, it’s priceless.”
Eaves adds, “Rather than having multiple sources of information, stores have one dashboard. We’re also moving away from desktop computers to be more tablet-based. The fact that staff can go to one location on the tablet and navigate to different functions is a huge benefit. As a result of using Cegid Retail Store Excellence, we’ve been able to simplify our tech stack by eliminating a platform we had used for several years and removing the need for stores to access our central intranet, as all the information and files are now on the platform.”
“Crew Clothing is a real success story in how they are continuing to grow the business and leverage technology to empower their store teams to be successful,” said Alan Holcroft, UK Managing Director Cegid. “Cegid Retail Store Excellence has become the de facto standard for helping retailers achieve superior retail operations, and it’s fair to say that the Crew team have played their part in making the platform what it is today. It’s great that they’ve been able to embrace all the new features we’re bringing out, and we look forward to them continuing as a partner for many years to come.”
