Company Shop deploys Pricer’s in-store solution to deliver dynamic real-time pricing, enhancing its value promise, while preventing food waste
Surplus supermarket, Company Shop, has partnered with Pricer, the leading in-store automation and communication solutions provider, to roll-out Pricer’s in-store solution based on Electronic Shelf Labels (ESLs) to its entire UK store estate of supermarkets. The partnership will enable Company Shop to optimise in-store operations and improve labour productivity, while leveraging dynamic pricing to help customers access good food at the best prices and reduce food waste.
Company Shop ‘surplus supermarkets’ sell discounted surplus from over 800 brands, retailers and manufacturers to its members who meet specific criteria. Each year, it redistributes over 100million items across multiple categories and prevents 122,000 tonnes of CO2 annually.
As a surplus supermarket, Company Shop’s assortment of shorter shelf-life goods changes rapidly, often multiple times daily, requiring frequent updates to product information at the shelf-edge. Additionally, its commitment to offering its members the best value meant store colleagues were conducting several manual pricing changes throughout the day. This manual shelf-edge tasking required significant labour hours, and the installation of Pricer’s in-store solution for communication and digitalisation will create operational efficiencies, enabling store colleagues’ time to be used elsewhere within the stores.
Partnering with Pricer, Company Shop has digitally transformed the shelf edge with dynamic pricing and markdown capabilities. The centrally controlled ESLs deliver automated real-time pricing updates direct to the shelf-edge throughout the day, boosting labour productivity. Already the ESLs have contributed to a +5% improvement in productivity whilst also allowing store colleagues to focus on customer service-oriented rather than manual tasks, such as checking or updating prices.
As well as a significant operational cost saving, the dynamic pricing capabilities have also improved pricing accuracy. This ensures Company Shop’s members always receive the best value prices, while also encouraging sell-through on short shelf-life surplus goods to further reduce wastage.
Gemma Edlin, Head of Retail at Company Shop, commented: “Introducing Pricer’s ESLs has been a game-changer – not just for our store colleagues, who have seen labour productivity boosted and their time freed to focus on delivering customer service, but especially for our members. Our vision is to create a world where no surplus products go to waste, so with real-time and to-the-second accurate pricing via the ESLs, our members know they’ll always be getting the very best price on offer, meaning more sell-through and less waste.”
Peter Ward, Uk Country Manager at Pricer, commented: “Company Shop has found a smart way to reduce food waste, which supports the FMCG sector and key workers by providing access to good food that would have otherwise been wasted, while also helping to reduce the impact of waste on the environment. And this means it really is delivering a win-win for both people and planet. With dynamic pricing capabilities, our ESLs mean more Company Shop members can access the best prices available, while store colleagues can control pricing efficiently while also focusing on those service delivery tasks that drive up customer experience and satisfaction.”
Already live in Company Shop’s St Helens and Long Eaton stores, Pricer will complete the rollout of its ESLs across all 13 Company Shop stores by the end of March 2025 partnering with Renovotec on the in-store installations.
