Checkatrade partners with Koddi to expand its advertising offerings with enhanced capabilities and personalised ad delivery
Partnership empowers tradespeople to grow their businesses with highly relevant ads
Koddi, the leading retail and commerce media technology for enterprises, announced today a new partnership with Checkatrade, the UK’s leading platform for home improvement, to enhance its advertising programme. This strategic partnership equips tradespeople with powerful, data-driven ad solutions to grow their businesses by maximising their visibility among the most relevant homeowners.
With a network of more than 50,000 vetted trade businesses, Checkatrade facilitates over three million jobs and £7 billion of business for UK SMEs annually. Koddi’s commerce media technologies offer enhanced advertising capabilities to help tradespeople attract more potential clients with greater precision and optimise their spend. New enhancements also include personalised pricing strategies, enabling trade category-specific floor and ceiling prices that adapt to industry dynamics. Additionally, Koddi’s quality score-based ad placements ensure tradespeople reach the most relevant homeowners, maximising their visibility and ad effectiveness.
“Koddi checked all the boxes when we decided to expand our advertising offerings,” said Gabriella Overeem-Yee, Managing Director of Innovation at Checkatrade. “Beyond the value it could bring to the tradespeople on our platform, our decision to partner with Koddi came down to a few key factors: product strength and team expertise. Koddi’s programme management approach and high-calibre team provided confidence in ongoing support, particularly during the early stages of adoption, and they have a proven track record for building high-performance advertising offerings.”
Through this partnership, Checkatrade’s tradespeople will also gain access to key performance insights, including metrics such as share of voice, time live and performance by job category and location. These data-driven tools empower tradespeople to monitor and optimise their campaigns in real time, ensuring they can adjust their strategies for maximum impact and efficiency.
“The sheer volume of traffic on Checkatrade makes ad relevance essential to cut through the noise and stand out,” said Paul Dahill, managing director of EMEA sales at Koddi. “We focused on enhancing targeting, optimisation and relevance to help tradespeople connect with more potential customers, gain deeper insights into their advertising performance and ultimately win more projects.”
Koddi powers many of the top ten commerce media networks. Its technologies empower retailers, marketplaces, online travel agencies and more to take part in the commerce media opportunity projected to represent over $1.3 trillion USD of enterprise value by 2026. To learn more about Koddi’s offerings, please visit koddi.com.
