Carphone Warehouse launches mobile payments app
Carphone Warehouse has launched a new mobile payments app.
The mobile phone retailer said staff at its 800 stores will be on hand to help customers install and register for the instant mobile checkout app which was developed by The Mobile Money Network and is powered by Simply Tap.
Once registered customers will be able to shop in any Carphone Warehouse channel. Consumers will also be able to shop from an in-app marketplace on their mobile phone, or directly from any participating retailer using alphanumeric codes, QR codes and image recognition via an instant mobile checkout. MMN retail partners include retailers such as HMV, Thorntons, Pretty Green, and Universal Music.
Andrew Harrison, CEO of Carphone Warehouse said: “There is no doubt that mobile is changing the way that people search for and buy products. We know consumers and retailers alike want to take advantage of mobile payments. Ofcom recently confirmed that 31% of smartphone users have used their devices to take photos of a product and 21% already scan bar codes.
“Forward thinking retailers are already capitalising on this by installing Wi-Fi networks and launching specific apps. Carphone Warehouse is at the forefront of innovation to create a better mobile payments experience.”
Steve Moore, Head of Customer Experience at The Carphone Warehouse will be speaking at the Retail Bulletin’s 2nd Mobile Retailing Summit 26th September 2012. The theme of the day is: Improving sales, loyalty and customer experience in an increasing mobile marketplace.
Other speakers confirmed include: Nick Marley, Head of Web and Mobile Ecommerce, Waitrose.com •Kate Cuthbertson, Head of Mobile Innovation, ASDA •Jonathan Wall, Group E-Commerce Director, Shop Direct Group •Nick Darby, mCommerce Manager, Clarks •Andy Towers, Head of Product Development, Thetrainline.com •Andy Letting, Head of New Channels, Ladbrokes •Thomas Ableman, Commercial Director, Chiltern Railways •Fraser Davidson, Director, Javelin Group •Damian Stafford, Co-founder, Mobileweb Company •Martin Beasley, Principal Consultant, Retail, FICO, •George Berkowski,Head of Product, Hailo, •Jeremy Barden, Chief Operations Officer, Mobile Money Network.
Click here for further details and registration.
