Beyond the Core – your free guide to generating Secondary Revenue
The dramatic rise of ecommerce has given consumers more choice and more competition than ever before, squeezing margins and flipping traditional retail models on their heads. In this new paradigm it has become crucial for retailers to implement additional revenue models to secure and increase margins.
The dramatic rise of ecommerce has given consumers more choice and more competition than ever before, squeezing margins and flipping traditional retail models on their heads. In this new paradigm it has become crucial for retailers to implement additional revenue models to secure and increase margins. These measures are similar to the methods airlines embraced over a decade when their industry was in a similar predicament.
Webloyalty has partnered with the British Retail Consortium to provide an evidence base on generating Secondary Revenue. ‘Beyond the Core’ looks at the opportunities to UK retailers and offers best practice solutions based on those that have already substantially boosted additional revenue within a tough commercial environment. Findings include:
- More than two thirds of retailers generate some form of secondary revenue, with 18 percent generating at least one fifth of their revenue through secondary sources
- Businesses generating more than 20 percent of their revenue from secondary sources are using three or more sources
- Companies with a secondary revenue strategy in place tend to have the best results.
Download the report and find out how UK retailers are looking beyond core offerings to drive new revenue streams.
