BetterCommerce launches B2BConnect – pioneering WhatsApp commerce for seamless B2B operations
BetterCommerce, a leading modular and composable commerce platform, unveiled its groundbreaking feature, B2BConnect, during an exclusive LinkedIn Live session.
This innovative solution integrates WhatsApp into the B2B sales framework, empowering businesses with streamlined operations, enhanced customer interactions, and scalable sales capabilities.
The live session, attended by industry leaders and eCommerce professionals, showcased a comprehensive demo of B2BConnect. The feature leverages WhatsApp’s ubiquitous presence to revolutionize how B2B businesses engage with clients, reduce operational inefficiencies, and unlock new revenue opportunities.
Driving Transformation in B2B Commerce
Never Miss a Retail Update!As the B2B landscape evolves rapidly, decision-makers are increasingly adopting innovative tools to stay competitive. Messaging platforms like WhatsApp are emerging as critical components of modern business strategies, enabling smoother client interactions and driving sales growth.
“B2B commerce is undergoing a paradigm shift, and conversational platforms like WhatsApp are at the forefront of this transformation,” said Vikram Saxena, CEO of BetterCommerce. “With B2BConnect, we’re not just introducing a feature—we’re redefining how businesses communicate, automate, and scale. By bridging the gap between traditional processes and digital innovation, we’re empowering companies to deliver frictionless, revenue-driven experiences that meet the demands of today’s dynamic marketplace.”
Key Highlights from the Launch Event
During the live session, attendees gained insights into how B2BConnect transforms operations:
- Strategic integration of WhatsApp to empower self-service customer sales automation.
- Use cases demonstrating operational automation and sales growth for B2B businesses.
- Practical examples of WhatsApp reducing sales friction and driving client engagement.
- A sneak peek into upcoming enhancements for the platform.
The event featured thought leaders Vikram Saxena, CEO of BetterCommerce, and Jason Greenwood, founder of Greenwood Consulting, who shared their perspectives on the future of B2B commerce and the role of WhatsApp in creating seamless, revenue-boosting interactions.
Empowering B2B Operations
B2BConnect enhances traditional sales frameworks by offering:
- Operational automation to scale businesses efficiently.
- Improved sales opportunities for B2B sales representatives.
- Tools to bridge the gap between traditional operations and digital innovation.
Why This Matters
For B2B leaders, adopting conversational commerce is no longer optional. With tools like B2B BetterConnect, businesses can outpace competitors, increase profitability, and set new benchmarks in operational excellence and client engagement.
