Ampersand: Multichannel Retail Report 2020
Report analysing multichannel retailers in the UK, based on the core tenets of multichannel retailing.
During the last decade, changing consumer attitudes and technology have transformed the retail industry beyond recognition. Back in 2010, mobile commerce, personalisation and Prime were not in the vernacular. Social shopping, click and collect and contactless payment were all in their infancy. Traditional British brands like BHS and Mothercare ruled on the high street and everyone carried cash.
There is now an identifiable set of hygiene factors that every online retailer needs in order to provide an exceptional multichannel experience. These experiences are all delivered by a clear set of underlying technologies that are enabling the very best of these retailers.
The Ampersand Retail Matrix score for each retailer is based on the core tenets of multichannel retailing online; mobile performance, positive UX, multichannel technologies, click and collect, delivery, returns and payment. The result? A truly unique insight into high street retailers selling online in the UK and the experience they’re offering their customers in 2020.
Download the full report here.
