Adapt wins innovative technology award at Marketing Innovation expo
Adapt, the automated inventory management and price comparison platform developed by Greenlight, has scooped the UTalkMarketing award for best innovative technology.
The award was made at the Marketing Innovation expo last week. The
event showcases innovation within the marketing sector.
Adapt allows retailers across multiple sectors to access 24/7 intelligence on competitor prices on like-for-like products. It was recognised for a number of innovations including allowing users to manage complex large-scale paid search campaigns automatically, to update adverts daily and to list new products as soon as they enter retailers’ databases.
The judging panel included YouTube marketing chief Anna Bateson, John V Willshire, chief innovation officer at media agency PHD, Mairi Clark, senior marketer at the Internet Advertising Bureau and UTalkMarketing founder Niall Mckinney.
Warren Cowan, Greenlight CEO said, “We are delighted to have been recognised for our pioneering technology and to have received this award”. Greenlight works with over 100 blue-chip clients including Santander, New Look, Thomas Cook, Sky, Nespresso and ghd.
