Achieving omnichannel excellence is not a trivial pursuit
Aptos have released their latest infographic – they would like to challenge you and see whether you have the answers to the questions shoppers are asking today.
If retail hopes to keep pace with constantly shifting shopper expectations, we must anticipate, adapt and align to those expectations in every channel and at every touch point. Do you think that you are prepared today to deliver seamless experiences no matter when, where or how your customers are expecting to interact with you? Are you ready to challenge yourself?
Some key points:
Ecommerce is about to become the dominant retail channel on the planet
By 2021, global ecommerce will account for 14% of all retail sales on the planet, which will outpace all other retail outlets like grocery stores, apparel stores, footwear retailers, etc. By that time, ecommerce will become the largest retail channel in the world.
More mobile, more often
Consumers are increasingly mobile, and they expect retail to follow. Most experts forecast mobile transactions to account for more than 50% of all global ecommerce sales by 2021. 2
To find out more, click here to view the infographic