12 markets for international expansion, where will your business grow in 2017?
Business is global. Whether you’re a national retailer or growing multinational, it’s never been easier to take your products into new markets. Thanks to the connectedness brought about by mobile technology and a strong consumer trend toward e-commerce, the door for UK businesses to expand into new territories is wide open, and many are choosing to seize the initiative and step through it.
…and why shouldn’t they?
In Sweden, over 30% of all online purchases are from overseas countries like the UK. China’s B2C e-commerce is set to exceed $1 trillion USD by 2018, and over 70% of Japan’s population shops online. The markets are there, and they’re growing fast. In interviews with Retail Week for its 2017 survey, UK CEOs recently cited the Global Customer and Reverse Internationalisation as key opportunities and challenges for 2017. While the technology and infrastructure to accommodate growth might be ready, the strategies we use to take our products to new markets must be specifically designed for the different cultures and consumer expectations of individual countries. That’s why we put together this guide on 12 countries for international expansion.
Inside you’ll find analysis of 12 different countries with invaluable insights from our team of local in-market experts (LIMEs). For this guide, we chose 12 countries which may already be on your radar, or perhaps should be due to their growing cross-border consumer demand. Did you know that Brazil is the third biggest internet user in the world? Or that ‘cash on delivery’ is a popular payment option in Poland? If you’re looking to crack the Japanese market, forget Twitter and Facebook; you need to get active on Line, Japan’s largest social media and messaging platform. Read on to learn more about the challenges and opportunities of breaking into new markets across the world, and what your business can do to master them.
Click HERE for the full report
