The 2025 Programme

REGISTRATION & NETWORKING

Chair's welcome and opening comments

Giles Smith, Independent Digital Product & Technology Advisor

Retail eComm Scene Setter: The future of eCommerce in retail - the key digital trends shaping 2025 and beyond

Our first session of the day will look at digital initiatives and innovations to stay competitive in the retail eCommerce space and what retailers need to know about AI to succeed. Our speaker will draw on compelling case studies to illistrate the wide variety of of AI innovations across large and small retailers. 

• Staying competitive - understanding tomorrows’ eComm customer
• Understanding the increasing buzz around the metaverse
• Tapping into new growth opportunities within eComm
• The role of AI in future-proofing retail brands
• Future innovations for enhancing digital retail

Olaf Akkerman, General Manager, Retail and Consumer Goods Industry, Microsoft UK

NETWORKING COFFEE BREAK

Retail eComm Practical Insights: Reducing cost and improving efficiency - using tech to simplify and optimise your online eCommerce operation

Our speakers discuss the latest insights into how to leverage new technologies, techniques and tools to maximise your ROI on your online business operations. Through accessing effective AI business strategies, tools and solutions for success, we look at how a user-centric approach to your UX not only fosters customer satisfaction but also results in better online business outcomes.

The session features a special introduction by Sanish Mondkar, Founder & CEO at Legion, who will outline the economic impact for the retail sector of how a workforce management platform can optimise labour efficiency and the longterm savings made.

• What role can AI and emerging tech play in streamlining operations and enhancing experiences?
• How AI can act as a co-pilot for employees to help retail work better and more effectively
• Overcoming legacy hurdles - how can retailers maximise their return on digital investments?
• What technologies are going to accelerate your digital strategy with transformative results?
• Automating the entire eComm workflow and process

Paul Hornby, former Digital Customer Experience (DCX) Director, The Very Group
Victoria Coffey, Head of eCommerce, Northern Monk

eComm Retail Spotlight: Social selling - top tips to optimise social eCommerce

In this fireside chat, our speakers will discuss the ever evolving landscape of social media in eCommerce and what is driving traffic and sales through social channels, and tracking campaigns.

• The latest trends in social media marketing
• TikTok strategy and the potential for eComm success
• Converting customers – use of social media
• Reaching new buyers through social commerce
• How to make your social media strategy truly commercial

Adam Aubrey, Head of eCommerce, Warrior Supplements & Bodybuilding Warehouse
Amanda Uduku, TSP - Partnership Manager, TikTok Shop UK

2. Optimising delivery by 'Q-Commerce' - converting customer requests directly into sales 

Trond Kongrød, CEO of Inovretail will unveil how their innovative order fulfilment platform, Seeplus, will revolutionise the way online orders are managed. Designed to seamlessly integrate with your eCommerce platform, it will orchestrate the entire fulfilment journey, streamlining processes from the point of order on your website or app, through the intricacies of retail store handling, to efficient courier dispatch and fast customer delivery.

NETWORKING LUNCH BREAK

eComm Retail Learning Labs 1: Enhancing customer engagement - targetted marketing personalisation through automation

With customers shopping in more locations than ever before, it is vital for brands to connect with customers in a personalised manner and create a consistent brand experience across all channels. Get greater insights into your customers’ needs and expectations with AI, stand out from the crowd and offer a personalised experience.

• How AI can help you automate the mundane
• Using AI for personalisation (UX) - top tips to nail it
• Personalising messages based on their interactions and previous purchases
• The benefits of hyper-personalisation in driving customer retention

eComm Retail Learning Labs 2: Enhancing customer engagement - brand loyalty and the use data to engage for long-term success

• Data, analytics and loyalty
• New opportunities and challenges in customer retention - can emerging tech save loyalty?

These interative sessions will be lead by our 'CX' community of speakers, each offering their own viewpoint and expertise on these two key focuses for online marketing.

 
Nick King, Insight Director, AutoTrader
Kate Chatterton, Senior CRM Lead, BrewDog
Anjuli Parmar, former Senior Marketing Leader, Jacuzzi
Caitlin Nimmo, Customer Marketing Manager, Philip Kingsley
Scott Taylor, Executive Director of Marketing, American Golf
Gianfranco Cuzziol, CRM & Personalistiaon Advisor & Author, In Pusuit of the Trivial
Natalia Chappell, former Head of eCommerce, THG; Founder, N Chappell & Co
Helen Aye-Maung, Head of eCommerce & Marketing, Beaumont Organic

NETWORKING COFFEE BREAK

eComm Tech Perspectives: What retailers need to know about AI and beyond- the transformative power for eComm professionals

Explore the latest trends in AI - discover the exact solutions you are looking for and the benefits, know where to focus your business efforts and plan for the future of AI. Our closing session looks at the changes coming in CX, how and what retailers can do to prepare for an Agentic World. 

• What is the potential of AI?
• How AI can be used to solve the biggest problems facing retail eCommerce 
• Leveraging new technologies like AI, AR and VR to attract new customers
• What are the risks that need to be considered before adopting AI?

Yasmin Topia, Founder & CEO, Sociate AI

Chair's closing comments