The 2025 programme

REGISTRATION & NETWORKING

Chair's welcome and opening comments

Retail eComm Scene Setter: The future of eCommerce in retail - the key digital trends shaping 2025 and beyond

Our first session of the day will look at digital initiatives and innovations to stay competitive in the retail eCommerce space and what retailers need to know about AI to succeed. Our first two speakers will discuss the wide variety of of AI innovations across both large and small retailers.

Trends in conversational AI in eCommerce
Empowering store colleagues with AI - extending e-comm into the physical environment
Agentic models and how they can power more effective pre and post sales customer connections / experiences

NETWORKING COFFEE BREAK

Retail eComm Practical Insights: Reducing cost and improving efficiency - using tech to simplify and optimise your online eCommerce operation

Our speakers will discuss the latest insights into how to leverage new technologies, techniques and tools to maximise your ROI on your online business operations. Through accessing effective AI business strategies, tools and solutions for success, we look at how a user-centric approach to your UX not only fosters customer satisfaction but also results in better online business outcomes.

• What role can AI and emerging tech play in streamlining operations and enhancing experiences?
• How AI can act as a co-pilot for employees to help retail work better and more effectively
• Overcoming legacy hurdles - how can retailers maximise their return on digital investments?
• What technologies are going to accelerate your digital strategy with transformative results?
• Automating the entire eComm workflow and process

eComm Spotlight on social selling: Top tips to optimise social eCommerce

In this fireside chat, our speaker will discuss the ever evolving landscape of social media in eCommerce and what is driving traffic and sales through social channels, and tracking campaigns.

• The latest trends in social media marketing
• TikTok strategy and the potential for eComm success
• Converting customers – use of social media
• Reaching new buyers through social commerce
• How to make your social media strategy truly commercial

eComm Spotlight on IP: eComm marketplaces and AI - the opportunities and risks for Brand Owners

In this session, we will explore the commercial opportunities created by advancements in AI but also the legal risks including data privacy concerns, potential biases in algorithms, trademark violations and the challenge of maintaining brand integrity in an increasingly automated environment.

NETWORKING LUNCH BREAK

eComm Retail Learning Labs: From Rising Costs to Savvy Customers: Building a Resilient Marketing Strategy in 2025

Enhancing customer engagement - targeted marketing personalisation through automation

With customers shopping in more locations than ever before, it is vital for brands to connect with customers in a personalised manner and create a consistent brand experience across all channels. Get greater insights into your customers’ needs and expectations with AI, stand out from the crowd and offer a personalised experience.

How AI can help you automate the mundane

• Using AI for personalisation (UX) - top tips to nail it
• Personalising messages based on their interactions and previous purchases
• The benefits of hyper-personalisation in driving customer retention
• eComm Retail

Enhancing customer engagement - brand loyalty and the use data to engage for long-term success

• Data, analytics and loyalty
• New opportunities and challenges in customer retention - can emerging tech save loyalty?
• These interactive roundtable sessions will be led by our 'digital marketing' community of speakers, each offering their own viewpoint and expertise on these two key areas of focus for online marketing.