ABa
Established in 1990, we are a leading mystery shopping and CX measurement agency, with a diverse client portfolio including leaders in the Retail, Financial Services, Leisure & Hospitality, and FMCG sectors.
We help our clients, from C-suite to frontline workers, to measure, understand and improve the customer experience. We offer all types of CX measurement programmes and specialise in operationally focused mystery shopping programmes that drive business improvement.
We create programmes from the ground up, building bespoke solutions that meet all stakeholder needs, with our in-house Tech Team giving us the capability, agility and innovation to adapt to an ever-evolving commercial landscape – and ensure our clients can drive service excellence and business growth, today and tomorrow.
