Footasylum upsizes to 10,000 square feet at Merry Hill
Footasylum has opened a new upsized store at Merry Hill in the West Midlands.
The retailer has combined its existing unit with an adjacent space which means the shop has now tripled in size to 10, 000 square feet.
The upsized store has several new features, including a mobile payment system that speeds up checkout, new digital screens, and a refreshed fit-out.
In addition, it stocks an expanded selection of products across all categories, including the addition of womenswear from brands like Nike and Adidas, as well as exclusive labels such as Forena and Dripmade.
Shannon Osman, head of retail at Footasylum, said: “We are thrilled to announce the opening of our newly expanded Footasylum store at Merry Hill.
“Over the past several years, Merry Hill has proven to be an excellent location for our brand, and we’ve developed a strong base of loyal customers and have established ourselves as a well-known brand in the West Midlands.”
The upsize follows Harvey Norman opening its first store in England in a former Debenhams unit at Merry Hill this autumn.
Alistair Winning, asset manager at Sovereign Centros from CBRE, on behalf of Merry Hill, added: “This year we have driven record levels of brand investment, with Footasylum now sitting amongst dozens of leading names that have both committed and recommitted to the destination, demonstrating Merry Hill’s transformation and catchment strength.”
